Many luxury real estate marketing professionals confuse their head-shot as being their brand. The majority of real estate print ads are simply a collection of "heads and houses". As a result, what you get is a sea of sameness. When your competitors all use their head-shot as their brand what makes you distinct? This is part 2 of our previous post,Off with Your Head!

Read over the homeowner's association rules, regulations, and guidelines. Check into what you can do with your home as far as outside colors you are allowed to put on your home.



Here is a personal example that millions of men around the world should be able to identify with (and women too). Even with the advances real estate in Marbella. shaving technology most men continue to experience discomfort during and after shaving, especially when the blades tug, pull and often cut the skin. Ouch!

What are we going to do with the Russians my dear friends? As this country becomes more stable and as oil prices move upwards so the middle/upper middle income Russian real estate development. people will become more and more financially able and to turn their attention to the holiday home destinations. The average sale prices per sq.mt. for this type of property that the Europeans usually buy is in the region of CP1.500 - CP2.500 [max.] per sq.mts., the Russian market with a particular interest for Limassol, has even shown prices of CP4.000 - CP6.000/sq.mt. for beach units.

You have a nanosecond to make a first impression with your head shot or video. You want to make a lasting first impression. What if all of the salespeople in our luxury store stood like statues with their arms crossed smiling at you? Some photographer somewhere along the line came up with this pose, which is supposed to convey "professionalism" and it has been copied thousands of times by real estate company or service. estate agents all over the country. What do crossed arms mean to you with or without a smile?

Miami is not a city located somewhere in the USA where people merely buy and sell property because they are able to afford more, or because they are downsizing. It's not a place where only people who live here, buy property. It's a city where people from all over the world buy and sell, so, benalus marbella unless some unknown disaster strikes, almost anyone buying Miami Beach real estate, is going to be very glad they did.One last thing that should be mentioned is that those who are interested in luxury real estate are not hesitating to purchase a home because of negative economic conditions. It appears as if the economy is fine at the moment. They are hesitating because they don't know what to do. No one wants to make a bad deal, and no one knows what the future will bring.

Now, take this a step further. You walk into a luxury goods store where you just want to peruse the merchandise with no particular intent to buy. You are in a "just looking" mode. Get the idea that the manager of the store follows you around every step of the way peering over your shoulder. How soon would you be inclined to make a return visit?

If you want your luxury real estate personal or company brand to stand for something, make sure it is something that your competition cannot also stand for or own. Then, get your messaging on target. Otherwise, you will defeat the entire purpose of branding: "Top of Mind" in a specific category or niche.